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The BrandMark Team

BrandMark Executives

Robert Michael Fried


Fortune 500 marketing strategist and author Robert Michael Fried strikes a refreshing balance between making money and making meaning.  Fried has spent most of his career directing or repositioning the marketing and sales strategies for blue chip companies such as Motorola, bebe eyewear, Marantz Stereo, Hansen’s Natural, Nautilus Fitness, and Starcraft recreational vehicles. He is currently serving on the marketing advisory board for engajer.com, an emerging Silicon Valley firm.

Robert Fried’s new Amazon Best Seller is entitled Igniting Your True Purpose and Passion: A businesslike guide to fulfilling your professional goals and personal dreams. The book is critically acclaimed by best-selling author and former chief evangelist of Apple, Guy Kawasaki, Cynthia Kersey, best-selling author of Unstoppable, and Marci Shimoff, best known for her co-authoring of six Chicken Soup For The Soul books and her prominent role in “The Secret” video. Fried's book was recently published in Chinese, where it sold out its first printing.

In 2005, his New York Times critically-acclaimed book, A Marketing Plan for Life, soared to #1 on the Amazon Best Seller list, in three separate categories: Success, Self-Help and Personal Transformation.  The book has been utilized as a textbook in the marketing and entrepreneurial departments of Central Michigan University, Tufts University and Providence College.

He is a co-founder of Planet Products, the first biodegradable “green” household cleaner product line sold in major supermarket chains including Vons, Ralphs, Gelson’s, Albertson’s and Safeway.

Fried is the co-founder of BrandMark, Inc., a marketing consulting firm focusing on emerging Silicon Valley companies and other high-profile international clients.  His brand-building expertise was a major factor in the creation of licensing partnerships with the following companies:
  bebe                          
  Motorola
  Coach
  Nautilus
  Starcraft
  Nicole Miller
  Eddie Bauer
  Oakley
  Hart Schaffner Marx
  Revlon
  Laura Ashley
  Wimbledon

He codified the 12-Point Marketing Plan process that offers companies of all sizes step-by-step brand marketing solutions.  Later, he created a work/life seminar series called “A Marketing Plan for Life” utilizing the same marketing planning process.  These seminars have been conducted around the world, including a gathering of 100 C.E.O.’s at the Enterprise Conference in Pebble Beach, California and at the Canyon Ranch Resort’s Life Enhancement Center in Tucson, Arizona.  He has also given seminars at Wells Fargo Advisors and Medtronic Inc. Additionally at Medtronic, he helped establish a highly successful sales collaboration program, further unifying the customer service and sales departments to exceed aggressive sales goals.

Fried is the co-founder of the ThirdWind Company, dedicated to empowering people to realize their professional goals and personal dreams.

A dean’s list student at Providence College, Fried holds a Masters of Marketing/ Communication from Boston University where he graduated at the top of his class.  He has been a frequent guest lecturer to many major college and alumni groups including New York University Stern School of Business, UCLA Anderson School of Business and USC Marshall School of Business, Providence College School of Business and the Naval Post Graduate School.  He has been a contributing writer to the Columbia School of Business Alumni Newsletter.

Living above the Pacific Ocean in Carmel, California, Fried does charitable work with the Boys and Girls Clubs and the Carmel Bach Festival of classical music. He also serves on the Providence College Vision Board.

Robert A. Zeichick

Bob Zeichick is a versatile, action-oriented executive who consistently thinks outside the box, while still staying true to corporate strategic boundaries. His many years working hand-in-hand with creative and marketing teams has given him the unique ability to meld the business-driven strategies of corporate America with effective, efficient and dynamic advertising and promotions executions.

Whether it’s a new brand launch, repositioning a brand to restore value, creating new product line extensions, directing an ad campaign or developing a loyalty retention program—Zeichick gets it done… on time… on budget… with a rare combination of sensitivity, impact and good taste.

Over the last two decades Zeichick has become an expert in the development of licensed product lines and interpreting the corporate branding to the new licensed product.

He is the co-founder of BrandMark, Inc., a marketing consulting firm with several high-profile international clients.  His brand-building expertise was a major factor in the development of licensing partnerships with the following companies:
  • bebe
  • Walt Disney
  • Coach
  • Nautilus
  • Dakota Smith
  • Nicole Miller
  • Eddie Bauer
  • Oakley
  • Hart Schaffner Marx
  • Revlon
  • Laura Ashley
  • Wimbledon
During his career Zeichick has been responsible for developing communication strategies for some of the world’s leading consumer brand names including:
  • adidas
  • Marantz Stereo Company
  • Applause Gift Company
  • Naturade Vitamins & Supplements
  • Armorall
  • Nautilus Fitness
  • Hansens Juice & Soda
  • Singapore Airlines
  • Kawasaki Motorcycles & Jetskis
  • Walt Disney Home Video
He also co-founded Planet Products, the first biodegradable “green” household cleaner product line to be launched in major supermarket chains including Vons, Ralphs, Gelson’s, and Safeway.

Zeichick is the co-founder of the ThirdWind Company, which was created to encourage, motivate and inspire people to discover and take action on what really matters most to secure a living legacy.

An honors graduate of California State University Northridge, Zeichick has a bachelor’s degree in Journalism/Mass Communication and also attended the Art Center School of Design.  He is an avid fan of sports from around the globe.


BrandMark Advisors


Marilyn J. Bellock

Marilyn Bellock offers a wealth of experience in applying and leveraging new technologies to increase the overall value of brands.  Ms. Bellock’s background  includes stints in media (CBS Broadcasting Group, Scripps Networks, Primedia), brand management (Laura Ashley, Marimekko, Gear) and new technology (Goodhome.com, FineLiving.com, Scripps Networks). Current and recent projects include:

  • Social and "fashion networking" site
  • New technology supplier (digital asset management for brand packaging)
  • International media corporation (television and internet
  • Boutique venture capital company

“There’s been a true convergence in the marketplace, “ Ms. Bellock offers, “where media, brands and technology are completely inter-dependent.”  She brings a practical and rigorous business planning and strategy focus to clients addressing this new marketplace which is needed for brands to reach their full potential.

Ms. Bellock’s role has often gone beyond this stage, however, where she has also estimated required investment and been instrumental in raising capital or developing strategic partnerships (often in the form of licensing relationships).  At times she has served in an interim executive management capacity to jump-start implementation plans.

Ms. Bellock’s involvement in new technologies was initiated when she co-founded a Web 1.0 start-up, Goodhome.com, for which she and her partners raised an initial capitalization of $72 MM.  Technology continues to be an important element of newer projects, particularly online, social networking, customization and visualization technologies.

Ms Bellock has an MBA from the Columbia University Graduate School of Business and a BA in Journalism from the University of Rhode Island.  Having recently moved back to the US from London, she currently lives in New York City.


Robert M. Davey

Robert M. (Bert) Davey is a seasoned investment banker with the innate ability to think “outside the box” to create and implement solid financial strategies.  In today's tough economic climate, Davey is particularly adept in solving complicated business issues in a straight forward manner.

Davey is President of the Houston-based Vynckier Enclosures company, one of the world's leaders in the design and manufacturing of Non-metallic NEMA 4X-rated industrial electrical and electronic enclosures

Bert has been Senior Vice-President and Chief Financial Officer for Gulf States Oil and Refining Company.  Prior to that, he worked his way up from the ranks as a Certified Public Accountant for Haskins & Sells (now Deloitte & Touche). 

For more than two decades, Davey was Chief Financial Advisor and Strategist for the highly successful Mecom family oil business based in Houston, Texas.  The Mecom family is former owners of the NFL’s New Orleans Saints and was a co-founder of the Preferred Hotels chain.  Presently, he oversees the Mecom ownership of Gardiner’s Resort nestled in the hills of Carmel Valley, California.  

Bert’s clients traverse several industries including hospitals, real estate, technology, energy, distribution and professional services.

Davey’s success and primary focus has been in key financial areas including:
  • Sales of businesses, real estate and assets to publicly listed companies for consideration including cash, stock, debt assumption and earn-outs. (Includes negotiations and deal making.)
  • Arrangement of financing from the banks, insurance companies and private investors
  • Bank loan placement
  • Buyout of ownership interests involving partners.
  • Recapitalization
  • Transactional tax planning

A dean’s list scholar, Bert graduated from Ohio State University with an accounting degree and holds an MBA in Finance from the University of Texas.  He lives in Houston, Texas, spending considerable time in Carmel, California spearheading various hospitality projects.


 
 
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